Our Privacy Policy
This page explains how we, the team behind Rent Freedom Day, collect and protect your information as part of our campaign for UK renters.
What Data We Collect and Why
We collect data to run our campaign effectively, communicate with supporters, and improve our website. This data falls into two categories: information you provide directly and information collected automatically as you interact with our site. This helps us operate the site and tailor our content on critical issues like the cost of living and financial pressure.
Information you provide to us
When you choose to engage with our campaign, you may provide us with personal data. This typically happens when you:
- Sign up for our newsletter or campaign updates.
- Contact us via our website contact form.
- Participate in a survey or campaign action.
The data you provide usually includes your name and email address, and any other details you include in your message.
Information collected automatically
When you visit our website, certain technical data is collected automatically. This includes your IP address, browser type, device information, and how you navigate our pages. This information is essential for the basic security and operation of our site, built on WordPress.
Cookies and Tracking Technologies
Our site uses cookies and similar technologies. These are small data files placed on your device to remember your preferences and help us understand how our site is used. You can manage your cookie preferences via the cookie consent banner on our site or through your own browser settings.
Essential and functional cookies
These cookies are necessary for the website to function and cannot be switched off. They enable core functionalities like page navigation and access to secure areas. They are usually only set in response to actions you make, such as setting your privacy preferences.
Analytical and advertising cookies
We use these cookies to understand how visitors interact with our website, such as which pages on topics like ‘generation rent uk’ or ‘financial pressure problem gambling’ are most read. The information helps us improve our content. We may also use limited advertising cookies to reach a wider audience with our campaign messages.
Our Use of Analytics
To better understand our audience and the impact of our work, we use website analytics services.
Purpose of analytics
We use Google Analytics 4 (GA4) to collect anonymous data about website use. This helps us see, for instance, how many visitors from cities like London or Manchester are reading our content on the cost of living and gambling, or renter financial wellbeing.
How we use the insights
The insights from analytics are used internally to improve our website’s content and structure, ensuring our resources are relevant and helpful for those facing financial pressures. The data is aggregated and does not identify individuals.
Sharing Data with Third-Party Services
We work with a small number of trusted third-party service providers to support our campaign operations. These partners only process data on our instructions and under strict data protection agreements.
Service providers we work with
Our key providers include:
- Mailchimp: For managing our newsletter and email communications.
- Google: For providing our analytics service (GA4).
- Our WordPress hosting and security partners.
Our policy on data sharing
We do not and will not sell your personal data. We only share data with the third parties listed above where necessary for the operation of our campaign, and always in compliance with UK GDPR. We may also disclose information if required to do so by law.
Your Data Rights Under UK GDPR
Under the United Kingdom’s data protection law (UK GDPR), you have important rights regarding your personal data. We are committed to upholding these rights.
List of your key rights
Your key rights include:
- The right to access a copy of the personal data we hold about you.
- The right to request correction of inaccurate data.
- The right to request erasure of your data (the ‘right to be forgotten’).
- The right to object to processing of your data.
- The right to data portability.
- The right to withdraw consent at any time, where processing is based on consent.
How to exercise your rights
To exercise any of these rights, please contact us using the details in the ‘How to Contact Us’ section below. We will respond within one month. If you are unhappy with how we have used your data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).
How Long We Keep Your Data
We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal or reporting requirements.
Retention principles
For example, we will keep your newsletter subscription data until you unsubscribe. For other interactions, we determine the appropriate retention period based on the amount, nature, and sensitivity of the data. We also consider legal obligations under UK law.
Data deletion procedures
Once the retention period expires, personal data is securely deleted or anonymised so it can no longer be associated with you. Our procedures ensure this deletion is thorough and irreversible.
How to Contact Us About Your Privacy
We welcome any questions regarding this Privacy Policy or our data practices.
Primary contact details
For all privacy-related requests, including to exercise your data rights, please contact our Data Protection Lead via email at [email protected].
Our commitment to responding
We are committed to handling your requests transparently and promptly. We aim to provide a substantive response within one month of receipt of your request.
We are committed to transparency and protecting your data as we campaign for UK renters’ financial wellbeing. This policy reflects our dedication to handling your information responsibly while we work to highlight the links between the cost of living, financial pressure, and issues like problem gambling within Generation Rent.